Marvelous Marketing

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Posted by cmb | Posted in Internet | Posted on 12-11-2007

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Just stumbled over this new Sony product, courtesy of The consumerist.

sonytwat.jpg

Yes that really does say the SONY Twat. What a fantastic piece of marketing! It’s up there on a par with the overtly racist Intel advert in terms of “what the shitting fuck were the marketing department thinking”. I can’t even begin to imagine the conversation that led to this:

Designer: We have created a stylish new camera case.
Marketer: OK it will be called the Sony Twat
Designer:

However, I do want one and I don’t even own a Sony camera (Although I am a little concerned at the TWA/T’s brown colour).

As proof that this picture isn’t faked here is a link to Sony’s product page. They quickly changed the product name to LCS-TWA/Brown, but left the Sony TWAT in the title bar.

p.s. Re: the last post: My life appears pretty much devoid of “LOL!!! :-P ” and combining pictures from my computer into comics seems to result in a lazy sort of surrealism, and nothing else.

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